TKE Chapter at Northern Kentucky University Coordinate Region Wide
Philanthropy Event for the Alzheimer's Association

(Highland Heights, KY)  -  Extending a challenge to TKE chapters
across the nation, members of Northern Kentucky University's Pi-
Omicron chapter of Tau Kappa Epsilon Fraternity are planning the
largest chapter-level philanthropy event in the Fraternity's recent
history, called "The Plunge: Jump Into Lake Inferior for a Superior

Last year's event raised over $2,000 for the Alzheimer's Association
and in return, energized the chapter to continue illustrating the
driving purpose of Tau Kappa Epsilon Fraternity, which is to
contribute to the advancement of society through the personal growth
of members and service to others.

At Noon on Wednesday, March 5, 2003, the men of Tau Kappa Epsilon
will plunge into NKU's Lake Inferior in an effort to raise money for
the Ronald and Nancy Reagan Research Institute and Alzheimer's
Association, the National philanthropy of the Fraternity.  Fraters of
the Pi-Omicron chapter are inviting and challenging all Tau Kappa
Epsilon chapters, as well as members from all other fraternities and
sororities in the Region to join in this monumental event.

The evening prior to the plunge, Pi-Omicron Fraters will be hosting a
benefit dinner for participants and donors alike.  The dinner will be
accompanied by music and an emcee for the evening's events.   

Over the course of three years, Tau Kappa Epsilon Fraternity has
embarked on a mission to sponsor a research investigation under the
Ronald and Nancy Reagan Research Institute.  The Reagan Research
Institute is a portfolio of funded projects within the Alzheimer's
Association Grant Program that serves as a paradigm for one key
principle of the entire research effort—a commitment to innovate
basic science through exploring the broadest possible of spectrum of
approaches to developing Alzheimer's treatments. 

In his 1994 open letter to America announcing his diagnosis of
Alzheimer's disease, President Reagan stated, "In opening our hearts,
we hope this might promote greater awareness of this condition. 
Perhaps it will encourage a clearer understanding of the individuals
and families who are affected by it." 

Tau Kappa Epsilon Fraternity has embraced this very same mission by
raising awareness through community service and helping to develop a
clearer understanding of this disease through research.  A
partnership with the Alzheimer's Association is a fitting tribute to
our devoted Alumnus and fellow Frater, President Ronald Reagan.

For more information on sponsoring or participating in "The Plunge:
Jump Into Lake Inferior for a Superior Cause" please contact Andy
Carr, Pi-Omicron philanthropy chair at (859) 581-6504, or by email: